As the weather warms up, so does the summer's most notable fashion trend, Barbiecore. The vivid pink color is frequently linked to Barbie, the iconic doll created by Ruth Handler, a co-founder of Mattel.
Barbiecore is the polar opposite of the summer trend: instead of stepping out in the sun in linen shorts and bucket hats, celebrities are wearing bright pink. Everyone from celebrities like Megan Fox, Margot Robbie, Kim Kardashian, and many more have been spotted wearing vivid pinks in recent weeks, which is now known as "Barbiecore." The last year has seen dazzling, all-pink looks virtually everywhere, including on the runway, the red carpet, and on social media.
Here's why Barbiecore is taking over summer fashion.
According to fans, Barbiecore is an exciting, hot-pink trend. It also serves as a commentary on the nature of the world. The fashion trend rejects traditional beauty standards and challenges gender stereotypes. Generation Z and Millennials embrace it, and LGBTQ icons such as Lil Nas X are customizing it. The trendy shade is undoubtedly rising in popularity. It couldn't have come at a better time, given the excitement surrounding Margot Robbie's upcoming portrayal of the iconic doll in the forthcoming "Barbie" movie, set for premiere in 2023.
How did barbiecore become popular?
Imani Fahrah intended to make an appearance for her actual birthday celebration after being confined to her home for two years due to the pandemic. She had to look fabulous, outrageous, and fun. The 29-year-old had been searching for an outfit that could match the occasion for two weeks, and guess what? she finally found it. Farah, proudly wearing glitter makeup and holding a birthday card that read, "Sassy, classy, and so kick-ass," posed for photos in front of a Manhattan restaurant. It was utterly Barbiecore.
Farah said in an interview, "It's a revolution, a style, a vibe." "Barbie is becoming more diverse, like Black Barbie. She's had a variety of jobs. She works as a doctor, a veterinarian, and a real estate agent. That's women and girls. We are capable of becoming anything." Here are some of the factors that have contributed to the increased popularity of Barbiecore:
A feminist response to COVID
Tara is a 26-year-old female from Dublin who blogs about lifestyle. She requested that her last name be withheld and has been dressing up in Barbiecore-style clothing even before barbiecore was trending. Tara, also known as "Princess Bitch" on Instagram, has been wearing Barbie-themed clothing for the past five years, including dresses, shoes, and shirts. She also makes Barbie-related caption references. It all comes down to her believing in Barbie's motto, "You can be anything."
People are sick of being kept inside from COVID and want a good time, which is why Barbiecore is so popular. They no longer feel intimidated to wear whatever they want, she said. "It's also a feminist statement." She continued, "You are free to wear whatever you want, including bright pink to stand out.
Adopting a diversity and inclusion mindset
Barbiecore has spread thanks to the efforts of black artists, creators, and Hollywood stars. Recently, hot-pink outfits worn by black women like actress Ariana DeBose and pop artist Lizzo made headlines. Lakeyah, a hip-hop artist, recently released "I Look Good," a song that combines lyrics about earning money, maintaining a good appearance, and requesting respect. Mattel-affiliated Black fashion designers Rich Fresh, Hanifa, and Kimberly Goldson, drew inspiration for their 2022 and 2023 collections from the Barbie design. Grain Carter claims that the purpose of Barbiecore was to raise awareness of inclusion and diversion in America, particularly the pink suit.
Barbiecore fashion was popularized by photos of Margot Robbie on the "Barbie" set.
Late in June, when still photos of Ryan Gosling and Margot Robbie clothed as Barbie and Ken went viral, fans posted their enthusiasm for the movie on social media. It's more exciting to see what Margot Robbie and Ryan Gosling wear on the set of Barbie than it is to attend the Met Gala, according to a Twitter user. Margot Robbie reportedly enjoyed a pink Barbie cake while filming to mark her 32nd birthday. According to IMDb, the movie, which also stars, will be released in the summer of next year.
Barbbiecore fashion is right on time and feels like a huge relief. It feels good that pink has evolved into a strong color because it has always seemed delicate and vulnerable. Everyone believes that this is the year to embrace oneself.